The first rental experience to offer curbside pickup, premium vehicles and a personal concierge
PARSIPPANY, N.J., July 21, 2025 – Imagine this. You’ve just landed. Instead of
wandering through a crowded parking garage or waiting for a shuttle, a welcome
message pops up through your Avis app. By the time you reach the airport exit, your
personal concierge is curbside with your premium vehicle. The cabin is cool, and your
concierge helps you connect your CarPlay. No lines. No stress. Just the open road and
a luxury experience that starts before you even put the car in drive. After you’ve
completed your trip, you simply drop off your Avis First vehicle at departures. Avis First
fills up the tank for you at market price so no need to hit the gas station. Hand off the
keys to your concierge and head straight to the terminal.
Now, that experience is no longer a fantasy—it’s here. Starting today, Avis Budget
Group, Inc. (NASDAQ: CAR) officially unveils Avis First: a premium, concierge-level car
rental experience designed for people who expect more: more comfort, more control
and more time back in their day. This isn’t just a new tier. It’s a whole new class of
rental. And the best part, the product is priced for everyone, not just the select few.
“When Warren Avis introduced rental cars at airports back in 1946, he redefined travel.
With Avis First, we’re taking that spirit of innovation even further,” said Brian Choi, Chief
Executive Officer of Avis Budget Group. “We’re here to set a benchmark that exceeds
the expectations of today’s most demanding travelers. Avis First reflects where we’re
headed as a company: innovating with purpose, delivering value where it matters most
and doubling down on our legacy of trying harder for the customers we serve.”
Avis First is now live at major airports in Denver, Colo., Honolulu, Palm Beach, Fla., and
Fort Lauderdale, Fla. Avis First also operates in local markets including Manhattan,
Hoboken, N.J., Jersey City, N.J., Chicago, San Francisco, Miami, Orlando, Washington,
D.C. and Seattle.
“Avis First introduces a new level of ease and efficiency, delivering curbside service and
premium vehicles exactly when and where travelers need them,” said Andres Barry,
EVP and Chief Commercial Officer, Americas, Avis Budget Group. “It’s designed for
those who expect more, with concierge-level service, elevated comfort and complete
control over the journey. It’s not just about getting from A to B faster, it’s about offering
something distinct for those who value the luxury of time and service just as much as
the drive itself.”
Avis First doesn’t replace the traditional rental model, it reimagines it entirely. By offering
a premium, concierge-level experience, we’ve turned the everyday into the exceptional.
Welcome to the new era of first-class car rental.
To learn more about Avis First, visit avis.com/avisfirst.
About Avis Budget Group
Avis Budget Group, Inc. is a provider of global mobility solutions, both through our Avis,
Budget and Payless brands, which have more than 10,000 rental locations in
approximately 180 countries around the world, and through our Zipcar brand, which is
the world’s leading car sharing network. Avis Budget Group operates most of our car
rental offices in North America, Europe and Australasia directly, and operates primarily
through licensees in other parts of the world. Avis Budget Group is headquartered in
Parsippany, N.J. More information is available at AvisBudgetGroup.com.
Media Relations Contact:
Media Relations Team, ABGPress@coynepr.com