James Adams

James Adams was named Executive Vice President and Chief Revenue Officer in January 2026. In this role, Mr. Adams leads Avis Budget Group’s global Revenue Management function. He previously served as Executive Vice President and Chief Commercial Officer, International, where he led the company’s Sales, Marketing, Pricing, and Customer Experience functions for the international market. Prior to joining Avis Budget Group, Mr. Adams held various commercial leadership roles at SIXT, Booking.com and Rentalcars.com. Mr. Adams has a Master of Arts degree and Master of Science degree from the University of Cambridge in Cambridge, England.